The Consumer Packaged Goods (CPG) industry is being significantly reshaped by shifting consumer preferences, technological advancements, and an increased demand for personalized experiences. According to Deloitte (2023), 68% of CPG companies are adjusting their strategies in response to these changes. To remain competitive, 62% of firms are integrating advanced data analytics solutions, as reported by…
Retail Customer Analytics Imagine a world where marketers could effortlessly tailor their strategies to meet the needs and desires of each customer. This dream has become a reality with the advent of retail customer analytics which use customer segmentation and divide a target audience into distinct groups based on shared characteristics. Using these customer segments,…