Category: Customer Analytics
Retail Customer Analytics
Imagine a world where marketers could effortlessly tailor their strategies to meet the needs and desires of each customer. This...
What is customer 360?
Customer 360 is the idea that companies can get a complete view of customers by aggregating data from the various touch points...
In the context of improving the success potential of their business, companies notice massive benefits when they center on customer behavior. Using data...
ROI Driven Promotions Strategies
The festive season is always very important to Indian marketeers and consumers and has become even more so in the post-pandemic...
Overview
No customer shares the same quality to be targeted in a similar way. Each of them is unique from a business perspective and if in case we treat...
Part III:
Analytics as your savior: Be proactive in grabbing the opportunities using analyticsThis follows Part I of the series posted on June 21, 2017,...
Part II:
Threats arising out of GST implementationThis follows the Part I of the series posted on June 21, 2017
To know more about GST, please click on the following parts of our blog series
Part II: Threats arising out of GST implementationPart...
Location analytics is the process or the ability to gain insight from the location or geographic component of business data. Through location analytics,...
