Improve frequency of top spenders at store category level and replicate successful campaigns across malls.
Overview
Our clients is one of a leading integrated lifestyle provider with brands across industries such as shopping malls, Hotels, Cinema, Hypermarket & much more.
The client objective is to:
Understand the customer’s store preference and their revisit behaviours and evaluate the performance and ROI outcome of campaigns which are running at the same time at different malls.
Solution
Transorg’s solution developed:
- Top 20% customers at XX Mall contribute 70% of the campaign revenue.
- Campaigns can be designed for store categories that have low revisit percentage.
- Identify malls which have similar customer demographics such as consumer price index and purchasing power of cities! Understand the revenue contribution of store categories at mall level
- Identify the campaigns running at these malls during same period
- Calculate success metrics for these campaigns at store category level
Impacts
Identify top 20% customer with highest spend contribution
Calculate the average spend and revisit percentage at store level
Opportunity to run campaigns at different malls which have similar customer demographics and store category distribution.
