What is customer 360? Customer 360 is the idea that companies can get a complete view of customers by aggregating data from the various touch points that a customer may use to contact a company to purchase products and receive service and support. In today’s omnichannel Retail & E-commerce world, the number of touchpoints that…
In the context of improving the success potential of their business, companies notice massive benefits when they center on customer behavior. Using data analytics and big data about customer behavior allows them to get relevant insights. Statistically, companies that leverage this type of analysis typically get 25% gross margin growth and 85% sales growth. A lot of…
ROI Driven Promotions Strategies The festive season is always very important to Indian marketeers and consumers and has become even more so in the post-pandemic world that has left everyone with fewer reasons to celebrate and indulge. According to Deloitte’s annual holiday retail forecast, holiday sales are likely to see increase between 7-9% to a…
Overview No customer shares the same quality to be targeted in a similar way. Each of them is unique from a business perspective and if in case we treat them in a similar fashion we might lose the majority of the customers. Customer segmentation and profiling provide insight into the behavior of the audience and…
Part III: Analytics as your savior: Be proactive in grabbing the opportunities using analyticsThis follows Part I of the series posted on June 21, 2017, and Part II of the series posted on June 28, 2017 of the series posted on June 21, 2017
Part II: Threats arising out of GST implementationThis follows the Part I of the series posted on June 21, 2017
To know more about GST, please click on the following parts of our blog series Part II: Threats arising out of GST implementationPart III: Analytics as your savior: Be proactive in grabbing the opportunities using analytics
Location analytics is the process or the ability to gain insight from the location or geographic component of business data. Through location analytics, retailers can have a more detailed understanding of their businesses-costs, profits, people, customer satisfaction and loyalty etc. This apart from web analytics eventually helps the business people to spot previously hidden patterns…