In this global era of rising competition retailers are finding it hard to thrive. But they are getting access to a lot of data from stores, marketing campaigns, vendors and customers. This information is truly acting as a game changer for retail businesses. Data analytics is helping them to harness the power of this data…

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Sentiment Analytics One of the most important part of running a profitable business is to attentively listen to what your customers want and how they feel so as to improve your services and increase customer satisfaction. Nowadays customers are becoming more and more vocal in sharing their experiences with different brands through social media channels,…

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