Track of Hourly Bookings for Growth Team for a Airline Client
Overview
The objective of this analysis is to examine hourly booking trends across multiple time frames i.e., Today, Yesterday, and the Same Day of the Previous Week across various booking channels. The goal is to identify patterns, peak booking hours, and periods of underperformance. By uncovering these insights, the analysis aims to improve the efficiency of booking channels and develop strategies to enhance hold-to-confirmation conversion rates, ultimately driving operational efficiency and supporting business growth.
Solution
- The analysis is focused on tracking hourly confirmed bookings across three durations: Today, Yesterday, and Same Day Previous Week, based on real-time booking data. Only confirmed Passenger Name Records (PNRs) were included, with any canceled bookings excluded to ensure accuracy.
- Data was segmented by hour for each timeframe, enabling detailed comparative analysis. This approach revealed peak booking hours, short-term trends, and recurring weekly patterns.
- Insights from this study are instrumental in optimizing resource allocation during peak hours, developing targeted campaigns for off-peak times, and improving operational efficiency. The reliance on real-time data ensures precise and actionable outcomes for decision-making.
Impacts
Boost engagement during off-peak hours.
Channel-specific performance insights highlight areas for optimization, ensuring better customer outreach
Increase bookings through strategic interventions, and align promotional efforts with customer behavior, driving long-term business growth and revenue.
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