Cargo Analytics Dashboard Unlocked Million-Dollar Revenue Potential for a Airline
Overview
- Client’s manual, Excel-based cargo planning struggled to keep up with fluctuating passenger loads, leading to inefficiencies and lost revenue opportunities as cargo operations grew 17% YoY.
- To overcome these challenges, they sought a data-driven solution to automate cargo allocation, optimize utilization, and enhance forecasting accuracy—ensuring seamless operations and maximized revenue
Solution
- Technologies Used: SQL, Microsoft Power BI
- Merged passenger & baggage data with cargo planning, creating key metrics like load factor trends.
- Identified low-load flights (e.g., 32% ATR, 18% A320, 7% A321) and high-potential stations for maximizing cargo space.
- Enabled Pax Load & Baggage Weight trend analysis (past & future 10 days) with key route insights.
- Provided real-time recommendations for optimal cargo allocation, eliminating manual guesswork and improving efficiency.
Impacts
90% Reduction in Manual Effort – Automated cargo capacity calculations, eliminating manual processes.
5-7% Increase in Cargo Revenue – Optimized space utilization led to higher revenue generation.
40% Faster Decision-Making – Real-time insights enabled proactive cargo allocation.
Zero Revenue Leakage – Prevented losses from misallocated cargo space.
Read More Success Stories
