In the ever-evolving Consumer Packaged Goods (CPG) industry, the integration of AI and data analytics is reshaping the landscape of Trade Promotion Management (TPM). As companies seek to enhance their promotional strategies, the focus has shifted towards leveraging advanced technologies to optimize trade promotions, drive efficiency, and maximize return on investment. This comprehensive guide delves…
In the realm of data management and analytics, businesses face a myriad of options to store, manage, and utilize their data effectively. Eight prominent concepts stand out: Customer Data Platforms (CDPs), Master Data Management (MDM), Data Lakes, Data Warehouses, Data Lakehouses, Data Marts, Feature Stores, and Enterprise Resource Planning (ERP). Each serves a unique purpose…